What is it?
MCC is a non-profit organization doing work here in B.C, as well as in 53 other countries. They specialize in aid and relief for those facing trauma in third world countries. Every year in Abbotsford, B.C, MCC throws a massive festival to raise money for their programs. The festival is based on food, culture, and connection. It is entirely run through local businesses, churchs, and volunteers. Last year the festival raised over $1 million for MCC.
The goal was to bring in more guests from the general public and refocus the goal of the branding.