The purpose of this project was to create a concept for a clothing store that had a unique shopping experience and was locally based. Thus, huber was born. huber is set up to give local designers a gallery-like space to display and sell their items. Each designer would have a wall or display area they could customize to fit their brand personalities.
The challenge was to brand a space that could be customized to fit other's design needs.
The solution was to use the basics of art and design in the branding: shape & colour. The patterns and shapes can be "customized" to fit different elements and the colours were kept simple yet fun. The use of white space can be compared to a blank canvas, big, empty, and a platform for you creation.